Contact Us | Rex Gorell Group

The chairman of the Rex Gorell Family Group, Mr Rex Gorell has a passion for all things Geelong - its people, its community and its football club. The Gorell Family has had a continuous business presence in Geelong since arriving in the city in 1854.

The Group's first dealership Rex Gorell Ford opened in 1980 and the subsequent expansion through the decades that have followed means that The Rex Gorell Family Group now proudly represents 18 marques. As the name suggests it's a true family business with Rex's three sons Paul, Brett and Jason each playing an integral part in day to day operations. Today, brands represented include BMW, MINI, Land Rover, Jaguar, Volvo, MG, JAC Motors, Isuzu UTE, Audi, Subaru, SKODA, Peugeot, Volkswagen, Ford, Nissan, Renault and Honda.

Employing over 350 people, the Rex Gorell Family Group prides itself on key fundamental values to ensure its ongoing success. Quality service, professionalism, competitiveness and a culture to exceed our customers expectations are a pre requisite for all staff in every department. These core elements have enabled The Rex Gorell Family Group to become one of Victoria's largest, delivering over 8,000 vehicles annually to its customer base throughout the state.

Mission Statement

At Rex Gorell Family Group we aim to surpass other competitors with a commitment and ability to provide our customers with unparalleled quality and service.

S - Satisfaction

We remain committed to meeting all manufacturer Customer Satisfaction standards, ensuring total customer satisfaction in all areas at all times.

E - Excellence

We will stay ahead of the competition at all times, committed to providing the most competitive service in the market place.

R - Relationships

We work towards building a long term relationship with all customers, by understanding and meeting their needs and providing on-going service in a positive, caring and sincere manner.

V - Versatile

We refuse to become complacent- we will always strive towards improving on our achievements and work practices, and develop newer and more efficient ways of providing quality service at all times.

I - Integrity

We are dedicated to providing professional services in all departments, dealing with customers, staff and suppliers with the utmost enthusiasm, honesty and integrity, whilst maintaining a profitable business.

C - Customers

Satisfied customers are vital to the success of our organisation, and we are focused on understanding and meeting their needs, and gaining their loyalty. The customer is our final inspector, and we care enough to do our best, and serve the customer with compassion and competence.

E - Employees

We encourage all employees to develop as individuals, rewarding their efforts and achievements, but at all times we work and contribute as a team, treating each other with trust and respect.